Monday, 31 October 2016

4 Sales Skills that Make A Great Real Estate Agent

Real estate agent courses are designed to prepare you for a career in the industry and develop all kinds of skills from client management, reading the market and of course the art of selling. It’s a fact that some people are naturally  better sellers than others, and much of what makes a great salesman is built in. At the same time, this is something that you can work on and develop over time. 

This article will discuss a few of the most important sales skills for real estate agents.

Preparation is the Key for A Successful Sale 

Every great real estate agent does their homework and understands he market better than anyone. This is something that simply comes down to prep and effort, rather than any specific god-given talent. That said, it is very much a skill to be able to use this information to influence potential buyers. Having the knowledge about what the conditions of the market and the tendencies of buyers and sellers enables you to ensure you are going after the right kind of potential buyers and arms you with the information you need to get the job done.

Listen to Your Clients Carefully 

There is some sentiment that being a great salesman is all about having the gift of the gab, but good listening skills allow you to relate with prospective buyers in way that earns trust and increases your chance of making a sale. Listening to the needs of potential buyers when combined with a knowledge of the market and your product, can allow you to convince that what you’re offering is in their best interests.

Take Quick Action  

Actioning requires a diverse set of skills that not only keep ensure the auction runs smoothly and everybody knows what is happening, but essentially keep people entertained as well. A good auctioneer will have natural charisma and a flare for showmanship that drives bidding and creates an overall positive atmosphere. Humour can also be also used in some cases and can help perspective buyers feel as if you are on their side, so to speak. Confidence and a general recognition of when to amp things up and be more assertive is a highly valuable skill.

Every auctioneer will have their own unique style and means of wining the crowd over and it’s usually something you develop through experience.

Acquire Organisational Skills

Organisational skills are highly necessary in a range of different position, and are highly essential for real estate agents as well. Managing a sales pipeline requires discipline and the ability to pick up new prospects and maintaining relationships with current and previous leads. This generally requires a system of some kind and a general knack for organisation.
Real estate agent courses will help you develop some of these skills, creating a good foundation to build upon throughout your career in the industry. From learning to auction to reading market trends, a good course puts you in a great position to succeed. 

For more information, please speak to the team at REET in Sydney today.

Monday, 1 August 2016

Network Building Tips for Real Estate Agents

One of the most important aspects of being a real estate agent is chasing down referrals to strike the deals that matter. Whilst in the old days your local realtor spent big on advertising and dropping their business card to anyone who would take it, the call-back success was often low, or non-existent.

Word of mouth through networking has proven to be the number one leads-to-deals breakthrough for modern realtors, boosted by these few simple steps.

Getting your name out there as a friendly face is often all it takes to start up a conversation that may lead to new referrals. Take part in as many networking events for the industry in your local area, as well as state wide to give you access to a huge number of potential referrals.

While you are starting new as a real estate agent , wear a name badge, smile and introduce yourself and your agency to stay first in mind when someone spots a great property in your area.

Find Networking Events in Your Area

There is a huge number of networking events for real estate agents across the country, so check online for local and national conventions, as well as community events that you can also play a part in.

Online networking platforms for realtors are a great way to stay in touch with colleagues, but also pose an excellent place to build your network of professionals from all sectors of the property industry.

When talking to clients, fellow agents and agencies don’t just talk to people about the business, really connect with them to ensure that they don’t just see you as the face of your company. Whilst you should always remain professional during your networking pursuits, talk about your family and how it was for you finding your own house and the lessons you have learned over the years in the industry.

Utilise Online Networking Platforms to Engage

Locate other networking locations and websites that put you in touch with builders, lawyers, councillors, surveyors and other important industry bodies to spread your network of contacts as wide as possible.

Whilst other realtors may give you direct referrals to clients, you will be creating your own when many of these industry professionals will have someone ask them for a reliable real estate agent – and your name will be top of the pile!

Whilst networking, you want to have a good time, but also pick up information on how people feel about the current market for both buyers and sellers. Ask all of the pertinent questions, but don’t just be the student – engage with colleagues and offer your points of view on the business, and allow those networking to find out what referrals you are looking for and how you can help their situations.

Be positive about success

Make impressions and take names – that’s one way to ensure that you are not just stuck waiting for the telephone to ring, but that you can follow up possible leads at a later date, away from the hotel lobbies and conference rooms of the networking scene.

Make a point to visit people in person to show them you are a serious professional, and you will be seeing your referrals rise as your networking base expands.